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Management, General

Bachelor of Business Administration (B.B.A.)

To lead others in a world of constant change and intense competition, you need a management major. It provides the balance of technical and interpersonal skills required of an effective manager.

Program Overview

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The Management Department also offers targeted majors in:

  • Entrepreneurship
  • Human resources management
  • Management with an emphasis in MIS
  • Operations management
  • Supply chain management


The coursework offers the flexibility for students to develop effective interpersonal skills, foster decision making, and/or entrepreneurial thinking needed to manage departments or organizations, start their own business venture, or to enhance their existing careers. Visit for current coursework.

Career Options

There are a variety of career options available for management majors, including:

  • Account managers
  • Branch managers
  • Catalog managers
  • Customer service directors
  • Departmental managers

Visit for more information.

Why Study Management at Grand Valley?

  • Faculty members who consult on real business issues are experts in all areas of business and have strong academic credentials.
  • Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
  • Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
  • A strong advisory board represents senior executives of major corporations in the region.
  • A campus in the heart of an exciting business environment.
  • Network with major corporations and gain access to internships and jobs.
  • Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world.

For More Information

Seidman College of Business


“Before taking an entrepreneurship class at GVSU, I had no idea how powerful I was as a student. I was capable of taking an idea from a thought in my head to a fully-functional business.”


View all Academic Programs offered by Grand Valley State University