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Bachelor of Business Administration (B.B.A.)


Marketing is the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Program Overview

The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A Bachelor of Business Administration (B.B.A.) degree is offered with the following emphases available:

  • Distribution and logistics
  • General marketing
  • Sales


Students study a variety of topics preparing them for a variety of careers, including:

  • Advertising/promotion
  • Digital/mobile marketing
  • Marketing research/analytics
  • International marketing
  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • And many more

Career Options

Seidman marketing grads are employed at companies such as:

  • Amway Global
  • Gordon Foods
  • Grand Rapids Griffins
  • 3M Corporation
  • Meijer Corporate Office
  • Steelcase
  • Spectrum Health
  • Stryker Medical

For more information, visit

Why Study Marketing at Grand Valley?

  • Faculty who consult on real business issues are experts in all areas of business and have strong academic credentials.
  • Current technology is integrated into courses.
  • Internships allow you to earn money while getting valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
  • Professional networking with business leaders.
  • A campus in the heart of an exciting business environment.
  • Smaller class sizes allow you and faculty to interact.
  • Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world. Our study abroad programs are established in 25 countries and can be customized to meet your needs and interests.
  • A Master of Business Administration (M.B.A.) is also available. Visit for details.

For More Information

Seidman College of Business


“In classes you're dealing with actual faculty, not teaching assistants. I have had a lot of professors who have real-world business experience so they've been able to connect their experience to their teaching to show us how what we're learning is applicable to the real world.”


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