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Advertising and Public Relations

Bachelor of Arts or Bachelor of Science (B.A., B.S.)


Program Overview

Students choose between a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.). A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose to emphasize advertising or public relations, but they take courses in both to prepare them for common practice in the field.


Students study a variety of topics within the major, including:

  • Campaigns
  • Copywriting
  • Public relations writing
  • Ethics and law
  • Management
  • Media planning
  • Research
  • Advertising and public relations technology

Career Options

Graduates from the integrated advertising and public relations major have a wide variety of opportunities for employment in different fields. They have had success working locally and nationally within:

  • Advertising and public relations agencies
  • Corporations
  • Educational institutions
  • Government agencies
  • Hospitals
  • Nonprofit organizations
  • Sports teams
  • The travel industry

Why Study Advertising And Public Relations at Grand Valley?

  • Faculty members have a combination of academic accomplishment and professional experience and represent a variety of backgrounds in the field. Full-time faculty are complemented by accomplished professionals from the area who teach as adjunct instructors.
  • Students have opportunities to be involved with the Student Ad Club and the Grand Valley chapter of the Public Relations Student Society of America (PRSSA). Both are affiliated with local and national professional groups.
  • Students get hands-on experience by having real clients in numerous classes, internships, special events, and through GrandPR (a student-run PR firm).
  • The curriculum includes courses that match what is recommended by national panels of advertising and public relations educators and professionals.

For More Information

School of Communications

View all Academic Programs offered by Grand Valley State University